Website for Schlosserei Kniely – Local SEO, Security & GDPR in One

Starting Point

Schlosserei Kniely – a craft business specializing in locksmithing, metalworking, and security technology – needed a professional online presence that builds trust with potential customers and ranks well in local Google searches.

Requirements:

Visibility in local Google searches (e.g. "locksmith Vienna", "metalwork Lower Austria")
Trustworthy, professional design for a security-oriented trade business
Full mobile optimization for users reaching out from their smartphones
GDPR compliance with legal notice and privacy policy
Technical security hardening of the website itself

Solution

Local SEO Strategy

The entire website was built from the ground up for local search queries. The target audience: customers actively searching for a locksmith or metalworker in their region.

Structured Data (JSON-LD): LocalBusiness schema with address, opening hours and service area
Keyword Optimization: Natural integration of search terms like "locksmith", "metalwork", "security technology" and regional references
Meta Tags & Open Graph: Page-specific titles and descriptions for Google and social sharing
Semantic HTML: Correct H1–H3 structure that clearly communicates content hierarchy to search engines

Mobile-First Design

In the locksmith industry, enquiries often come spontaneously from smartphones – for example during a lockout or a broken lock. The website was therefore built with a strict mobile-first approach:

Fast load time under 0.5 seconds even on mobile networks
Prominent clickable phone number and clear call-to-action
Clean navigation without unnecessary distractions
Touch-optimized interactive elements

Technical Security

Since Schlosserei Kniely operates in the security technology space, a consistent security image on the website itself was essential:

Security Headers: Content Security Policy (CSP), X-Frame-Options, X-Content-Type-Options, Strict-Transport-Security (HSTS)
HTTPS-Only: No insecure connections possible
Minimal Dependencies: Lean tech stack reduces the attack surface

GDPR & Legal Compliance

Privacy policy compliant with current Austrian and EU law
Legal notice per § 5 ECG
No cookie tracking without explicit consent
Hosting exclusively on European servers (IONOS, Germany)

Result

Load Time: under 0.5 seconds
Mobile Score: 95+/100 (Google PageSpeed)
Improved local visibility in Google search results
Legally compliant presence without risk of legal warnings
Professional appearance that communicates competence and credibility

Tech Stack

HTML · CSS · JSON-LD · Responsive Design · Local SEO · Security Headers · GDPR